ReflectOns are objects that help people think about their actions and change their behavior based on subtle, ambient nudges delivered at the moment of action. Certain tasks such as figuring out number of calories consumed, or amount spent eating out, are generally far more difficult for the human mind to grapple with. By using in-place sensing combined with gentle feedback and understanding of an individual's goals, we can recognize behaviors and trends and provide a reflection of their own actions that is tailored to enable better understanding of repercussion of actions, and change their behaviors to better match their own goals.